(Description)
I was responsible for the creative concept and visual development of Multi’s “Technology Month” campaign, designed to spotlight the brand’s product line during one of the most relevant retail periods for the tech industry. The visuals combine innovation and accessibility, reinforcing Multi’s positioning as a modern, consumer-friendly brand.
The campaign was built on the insight that technology should improve, not complicate, people’s lives. That led to the key message: “Technology that improves your life”, brought to life through dynamic visuals, flowing movement, and an approachable tone that connects products to people.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
